This Privacy Policy explains how 8l7l collects, uses, stores and protects your personal data when you use our online sports betting and live casino platform. We are committed to handling your information with care and transparency.
These cards summarise our core data privacy commitments. The full legally binding policy text follows below. Where any summary conflicts with the full text, the full text governs.
We collect only the personal data that is genuinely necessary to operate your account, comply with regulatory obligations and provide a safe betting environment. We do not collect data for its own sake.
All data transmitted between your device and the 8l7l platform is protected by HTTPS/SSL encryption. Stored data is held on secured infrastructure with access controls and monitoring.
8l7l does not sell, rent or trade your personal data to third parties for marketing purposes. Sharing with service providers is strictly limited to what is required to deliver the Platform's functions.
You have the right to access, correct, and in certain circumstances, request deletion of your personal data. These rights are described in full in the User Rights section of this Policy.
Data collected for one purpose will not be repurposed without your knowledge. We use data only for the purposes described in this Policy or as otherwise required by applicable law.
We do not hold personal data indefinitely. Retention periods are aligned with regulatory requirements and the operational need. Data is securely deleted or anonymised when it is no longer required.
Please Read Carefully: By registering an Account or continuing to use the 8l7l Platform, you acknowledge that you have read and understood this Privacy Policy and consent to the collection and use of your personal data as described herein. This Policy should be read in conjunction with our Terms & Conditions.
8l7l ("8l7l", "we", "us", "our") operates the online sports betting and live casino platform accessible at https://8l7l.cam ("Platform"). We are committed to protecting the privacy and security of personal data belonging to our registered users ("you", "User", "Player") and website visitors.
This Privacy Policy ("Policy") sets out how we collect, use, store, share and protect your personal data in connection with your use of the Platform. It also sets out your rights in relation to that data and how you can exercise them.
This Policy applies to all Users who access the Platform from any location, including users based in Pakistan. 8l7l does not claim that this Policy satisfies the specific requirements of any particular national data protection law, including but not limited to the Prevention of Electronic Crimes Act 2016 (Pakistan) or any other Pakistani legislation. Users are responsible for being aware of the laws applicable in their own jurisdiction.
In this Policy, the following terms carry the meanings set out below:
8l7l is the Data Controller in respect of personal data collected through and in connection with the Platform. As Data Controller, we determine the purposes for which, and the means by which, personal data is processed.
Where 8l7l engages third-party service providers to perform specific functions — such as payment processing, identity verification or fraud detection — those providers may act as Data Processors on our behalf, processing data only under our instruction and in accordance with contractual data protection obligations.
Contact details for data-related enquiries are set out in Section 16 of this Policy.
Depending on how you interact with the Platform, we may collect the following categories of personal data:
| Category | Examples | When Collected |
|---|---|---|
| Identity Data | Full name, date of birth, nationality, CNIC / passport number | Registration; KYC verification |
| Contact Data | Email address, telephone number, residential address | Registration; account updates |
| Financial Data | Deposit / withdrawal amounts, payment method identifiers, transaction history | Deposit; withdrawal; cashier activity |
| KYC Documents | Scanned CNIC or passport, proof of address, selfie / liveness check | Identity verification process |
| Betting & Gaming Data | Bet history, game session logs, wagering amounts, sports markets accessed | Throughout active platform use |
| Technical Data | IP address, device type, browser, operating system, session duration | Automatically on site visit |
| Communications Data | Support chat transcripts, email correspondence, complaint records | When you contact support |
| Responsible Gambling Data | Self-exclusion requests, deposit limits set, session reminders configured | When tools are used or requested |
We do not knowingly collect Sensitive Personal Data (such as biometric or health data) beyond what is strictly necessary for liveness checks during KYC processes, and such data is handled with additional security controls.
We collect personal data directly from you when you register an Account, complete KYC verification, make a deposit or withdrawal, contact our support team or interact with Platform features such as responsible gambling tools and bonus opt-ins.
When you visit or use the Platform, certain technical data is collected automatically via cookies, log files and similar tracking technologies. This includes your IP address, device and browser information and session activity. See Section 11 for full details of our Cookie Policy.
We may receive personal data about you from third-party identity verification providers, payment processors, fraud prevention services and, where applicable, responsible gambling registers. Data received from third parties is used only in accordance with this Policy and the applicable contractual arrangements with those parties.
We process personal data only where we have a lawful basis to do so. The purposes for which we process your data, and our corresponding legal basis, are set out below:
Personal data collected through the Platform is used strictly for the purposes described in Section 6. We apply the principle of data minimisation — using only the data necessary for each stated purpose — and purpose limitation, ensuring data collected for one purpose is not used for unrelated purposes without fresh legal basis or consent.
Automated decision-making may be applied in limited contexts, such as fraud detection and responsible gambling monitoring. Where automated decisions have significant effects on a User (such as account restrictions), we provide a mechanism for the User to request human review through the Platform's Help Centre.
Financial data, including transaction records, is retained in accordance with applicable regulatory requirements and is subject to additional access controls.
Where payment method references familiar to Pakistani users — such as Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank or Bank Alfalah — are relevant to a transaction, any data exchange with those providers is governed by the provider's own privacy terms as well as our contractual data protection obligations. These references are contextual only; those providers do not endorse this operator.
8l7l does not sell, rent or trade your personal data to third parties for marketing or commercial purposes. We may share your personal data in the following limited circumstances:
We do not share personal data with any third party outside of the circumstances above without your explicit consent.
8l7l operates internationally and your personal data may be transferred to and processed in countries outside of your own jurisdiction, including countries whose data protection laws may differ from those in your home country.
Where personal data is transferred internationally, we take steps to ensure that appropriate safeguards are in place to protect that data, including contractual arrangements with receiving parties that impose equivalent data protection standards.
By using the Platform, you acknowledge that your personal data may be processed outside of Pakistan. This transfer is necessary to provide the services described in our Terms & Conditions.
We retain personal data for as long as is necessary to fulfil the purposes for which it was collected, comply with legal and regulatory obligations and resolve any disputes. General retention guidelines are as follows:
Data that is no longer required for any of the above purposes will be securely deleted or anonymised. Anonymised or aggregated data that cannot be linked back to an individual may be retained indefinitely for analytical and statistical purposes.
The Platform uses cookies and similar tracking technologies to ensure its proper functioning, improve user experience and support security measures. A cookie is a small text file stored on your device when you visit the Platform.
We use the following categories of cookies:
| Type | Purpose | Duration |
|---|---|---|
| Required for the Platform to function correctly — session authentication, security tokens, fraud prevention signals. Cannot be disabled without breaking core functionality. | Session or up to 12 months | |
| Remember user preferences such as language, currency display and interface settings to improve the experience across sessions. | Up to 12 months | |
| Collect anonymised information about how the Platform is used — page visits, click patterns, performance metrics — to help us improve. No personally identifiable information is included. | Up to 24 months |
You may configure your browser to refuse cookies or to alert you when cookies are being set. However, disabling essential cookies may impair or prevent your use of the Platform. Consult your browser's help documentation for instructions on managing cookie preferences.
Subject to applicable law and the operator's legitimate interests (including AML and fraud prevention obligations that may restrict the exercise of certain rights), you have the following rights in respect of your personal data:
You have the right to request a copy of the personal data we hold about you. We will provide this within a reasonable timeframe upon verified request.
If any personal data we hold about you is inaccurate or incomplete, you have the right to request that it be corrected or updated.
In certain circumstances, you may request the deletion of your personal data. This right is subject to our legal and regulatory retention obligations under AML and licensing requirements.
You may request that we restrict the processing of your data in specific circumstances — for example, while the accuracy of data is being contested.
Where technically feasible and where processing is based on consent or contract, you may request your personal data in a structured, machine-readable format.
You may object to processing based on legitimate interests. We will cease such processing unless we can demonstrate compelling legitimate grounds that override your interests.
The Platform is strictly intended for adults. We do not knowingly collect or process personal data from individuals below the Minimum Age (18 years, or the higher minimum required by the operator's license jurisdiction).
Age verification is conducted as part of the KYC process. If we become aware that personal data has been collected from a person below the Minimum Age, we will take immediate steps to delete that data and close the associated Account. Any funds deposited by an underage user may be held during investigation and handled in accordance with applicable regulatory requirements.
If you believe a person under the Minimum Age may have registered or accessed the Platform, please notify us immediately through the Help Centre.
8l7l implements technical and organisational measures designed to protect your personal data against unauthorised access, alteration, disclosure or destruction. These measures include:
While we take these precautions seriously, no method of electronic data transmission or storage is guaranteed to be 100% secure. We encourage users to protect their own devices, use strong unique passwords and enable two-factor authentication on their 8l7l accounts.
8l7l reserves the right to update or modify this Privacy Policy at any time. Where changes are material, we will endeavour to notify registered Users in advance — which may include a notice on the Platform or a communication to your registered email address.
The current version of this Policy, including the effective date, is always accessible at https://8l7l.cam/privacy-policy. Your continued use of the Platform after any updated Policy takes effect constitutes your acceptance of the revised terms.
If you do not accept the revised Privacy Policy, you should cease using the Platform and may close your Account in accordance with the Account Closure provisions in our Terms & Conditions.
For any questions, concerns or requests relating to this Privacy Policy or the processing of your personal data, please contact our support team through the following channels:
Data rights requests (access, rectification, erasure, etc.) should clearly identify the User account involved, describe the request in detail and include sufficient identity information to allow us to verify the request before responding. We aim to acknowledge data rights requests promptly and to provide a substantive response within a reasonable timeframe consistent with our regulatory obligations.
At 8l7l, we take your personal data seriously. If you have any questions about how your information is used, our FAQ and support team are here to help. Explore the platform with confidence.
18+ Only — or the higher minimum required by the operator/license jurisdiction. Local laws in Pakistan may restrict gambling. Please review our Responsible Gambling page. Gambling should be entertainment, not a financial strategy.